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DICTIONARY

DUBS DICTIONARY

Dubs

Dubs (n.)

Winning. Then winning again. Comes from W — as in Win — and the plural, because one was never enough. It's not just the name. It's the whole point.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Dubs (n.)

Winning. Then winning again. Comes from W — as in Win — and the plural, because one was never enough. It's not just the name. It's the whole point.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Neocarrier (n.)

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one. A carrier built for the future: data-driven, dynamic, and dystopian.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Neocarrier (n.)

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one. A carrier built for the future: data-driven, dynamic, and dystopian.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Hustler (n.)

Not a job title. A mindset. The person in the room who finds a way when there isn't one. Every driver in Dubs is a Dubs Hustler.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Hustler (n.)

Not a job title. A mindset. The person in the room who finds a way when there isn't one. Every driver in Dubs is a Dubs Hustler.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Figure It Out (phrase)

The three words that launched a thousand solutions. Popularized by a client of ours, who told Dubs to figure it out. So we did. We built the solution.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Figure It Out (phrase)

The three words that launched a thousand solutions. Popularized by a client of ours, who told Dubs to figure it out. So we did. We built the solution.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Bosh / Duboshhh (excl.)

The sound of something going exactly right. Can be whispered after a close deal or shouted across the warehouse floor. Intensity scales with the win.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Bosh / Duboshhh (excl.)

The sound of something going exactly right. Can be whispered after a close deal or shouted across the warehouse floor. Intensity scales with the win.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Alpha (n., proper)

Alpha, Bravo, Charlie were our first three warehouses, named in the military phonetic alphabet, as we were still in the military when Dubs launched.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Alpha (n., proper)

Alpha, Bravo, Charlie were our first three warehouses, named in the military phonetic alphabet, as we were still in the military when Dubs launched.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Pyhä Lauri (n., proper)

A church in Vantaa. A landmark. The reason why Lauri is so sacred, cannot be told, yet.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Pyhä Lauri (n., proper)

A church in Vantaa. A landmark. The reason why Lauri is so sacred, cannot be told, yet.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Ransit (n., proper)

Our first van was a Ford Transit. The T fell off. The name stuck. Ransit didn't just survive the early days — it made them.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

Ransit (n., proper)

Our first van was a Ford Transit. The T fell off. The name stuck. Ransit didn't just survive the early days — it made them.

Not a logistics company. Not a tech company. Something the industry hasn't had a word for yet — so we made one.

MOMENTS

DUBS MOMENTS

Built From the Ground Up

2026

Our partner needed a terminal in a new market. We didn't rent it — we built it. From an empty floor to a facility sorting thousands of packages a day.

Turku Calling

2026

Turku wanted robots. We brought them. Coco operations expanded to a second Finnish city — proof that what we built in Helsinki travels.

The Handover

2026

One partner offboarded as another came on — same week, no gap. Scooters left, scooters arrived, and our love for them never wavered.

Longest Route

2025

Our partner needed two bots in the South of France. Short notice, no plan, just a deadline. We drove them ourselves — over 3,000 km. Some routes you just go.

Off-Season Overhaul

2025

Winter doesn't mean idle. We refurbished over 5,500 scooters and repaired thousands — sometimes hundreds in a single day — giving each one new life for next season.

Coco Lands

2024

20 robots dropped in a warehouse and three words from the client: figure it out. So we did. Coco's first operation outside the U.S., running the streets of Helsinki.

The Metropolitan Pump

2024

Truckloads of scooters, every week. We flooded the streets of the Helsinki metropolitan area and broke every deployment record we'd ever set. The city had never moved like that.

Ansufatti (First HQ)

2024

500m², no sunlight, completely industrial. Our first real headquarters — and we called it home until spring 2026.

Warehouse Viikki

2023

Things were slowly getting serious. We found the cheapest 300m² warehouse in Helsinki and spent the winter completing a extensive repairs for Bird. The space matched the ambition.

Vantaa Launch

2023

Launching our home city with Bird. Coming full circle — Vantaa is where it all started.

Founders Feast

2021-2023

Many covid evenings were spent eating pizza from the nearby place and programming the intelligence layer to our own operations. The first two base units: vehicle and driver.

Warehouse Bravo

2022

Right next to Alpha, we needed 20m² more. Bravo was born. A modest expansion — but at the time, it felt like big things.

Postcard

2022

The most Dubs postcard-worthy photo there is. Launching with Bird in the city center of Helsinki. The moment it started to feel real.

Couch Overload

2021-2022

From our first side quest: used couches. The warehouse was always filled to the brim — anywhere from 3 to 10 in stock, selling one a day or 30 a month.

Finnish Winters

2021

Our 2006 Ford Transit wasn't the biggest fan. But Dubs never stopped — no matter the weather, no matter the temperature.

No Matter the Weather

2021

We wouldn't stop. This photo makes a great case for AVs and lidars — and an even better case for the people who showed up anyway.

Warehouse Alpha

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

2021. Foundation

Back in 2020, four 19-year-olds stuck in COVID lockdown had too much time, a Snapchat group chat about stocks, and a wild idea from a YouTube video: “Couch hustling.”

Our first flip: €0 → €300.

One van, a 30 m² warehouse, and a bot we coded to scrape tori.fi (Finnish Craigslist) every 5 seconds so we’d always be first.

You could say we dominated the used couch market in Finland for a while – flipping one couch a day, 30 couches a month, bringing in ~€10k/mo revenue.

white and green bus on road during daytime

2022. Partnership with Bird

When Bird, the fastest startup ever to unicorn status, expanded into Finland, they were looking for small teams with a van and a warehouse.

A week later, we were running 150 scooters.

By the end of 2022, we had 300.
By 2023, 500.
By 2024, 3,000.
By 2025, 6,000 scooters—becoming Bird’s largest logistics partner globally.

white freight truck on road during daytime

2024. Expansion Beyond Micromobility

Word spread. Other startups started calling.

In 2024, we helped LA-based Coco expand outside the U.S. for the first time, running autonomous delivery robots in Helsinki with Wolt.

We took on Budbee’s courier operations in the Helsinki metropolitan area. We went from scooters to robots to vans—always building, always scaling.

a large stack of shipping containers stacked on top of each other

2025. 100+ Hustlers, €1.3m Revenue

Along the way, we created more than just a company. We built a machine: People who hustle in the streets and warehouses. Vehicles from scooters to trucks. Hubs that keep everything moving. And behind it all: tech and AI agents that let four founders lead 100+ drivers at software speed.

We were ready for global scale.

FIRSTS

DUBS FIRSTS

First Revenue

120€

White Ikea Ektorp

€10k Month

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Client

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Warehouse

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Vehicle

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Electric Vehicle

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Offsite

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Line of Code

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Logo

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

Photoshoot

2021

Our first ever warehouse — 35m² in Vantaa, with a 15m² extension next door. The earliest years, when everything was raw and nothing was guaranteed. We called it Alpha.

We never planned on building a logistics company.